UX research that drives strategy and innovation

Using human-centered insights to drive product strategy.

 

As a UX researcher with an interdisciplinary business background, I specialize at bridging the gap between user needs and business goals.

I'm currently a Senior Safety Researcher at Reddit, where I uncover opportunities to protect Reddit’s most vulnerable users and communities. I use research to tell stories that compel business stakeholders to take action on the complex safety challenges faced by diverse users.

My professional experience includes a mix of in-house UX research on digital products and UX strategy consulting focused on early-stage discovery research to inform new businesses and services. My strengths lie in conducting qualitative research in ambiguous problem spaces and using expertise in storytelling, co-design, and workshop facilitation to turn research insights into actionable opportunities.

 

My Skillset

I have experience conducting both generative research for strategic planning and evaluative research for product-focused usability improvements. I primarily specialize in qualitative and light mixed methods research.

Research

  • User interviewing

  • Usability testing

  • Contextual inquiry

  • Journey mapping

  • Card sorting

  • Tree testing

  • Personas

  • Heuristic evaluation

  • Surveys

  • Concept testing

  • Experimental design

  • Benchmarking

  • Cognitive walkthroughs

  • Participatory design

Strategy

  • Executive stakeholder alignment

  • Value proposition development

  • Business model analysis

  • Competitor analysis

  • Design thinking workshops

  • Strategy definition

Design

  • User flows

  • Wireframing

  • Site mapping

  • Low-fidelity prototyping

Select Projects

Exploring communication between airline employees

Using contextual inquiry to understand how airline employees share information during the airplane turnaround process

View Case Study
 

Creating a user-centered eCommerce taxonomy

Using mixed-methods research to develop a new information architecture for an emerging beverage category

View Case Study
 
 

“Ty is constantly asking questions, searching for answers, and geeking out. His curiosity is endless.”

— Feedback from my former manager